J.Crew + Tracksmith: Capsule Collections
Blending two adjacent communities, J.Crew and Tracksmith partnered on a collaboration to bring premium run apparel to a new audience. As Product Director, I owned the brand partnership as well as the product development and delivery of each collection.
FALL/WINTER 2022 CAPSULE
The first collaboration between the two brands featured the stories of their leaders, Brendon Babenzien(Creative Director, J.Crew) and Matt Taylor(Founder, Tracksmith). What they share is a love for running which is a big part of their daily routines.
The Fall/Winter 2022 Capsule featured some of Tracksmith's most storied pieces, from the best selling Harrier LS to the Bislett Pant which is part of the Founder's Collection.
SPRING/SUMMER 2023 CAPSULE
Inspired by Tracksmith's Run Cannonball Run collections, this assortment is made for a mid run swim on a scorching hot summer day.
After hind sighting the initial capsule, we chose to keep the assortment a little tighter the second time around. With the vibe of the Tracksmith RCR story to anchor the pieces, we felt this would more easily translate to the J.Crew athletic consumer.